New Courvoisier exhibition features 1789 vintage

28 November, 2012

Consumers can embark on an educational journey through the rich heritage of Courvoisier at a pop-up workshop in Harrods in December.

It features multi-sensory experiences designed to teach drinkers about the alchemy of the UK’s leading cognac.

L’Atelier de Courvoisier, in the Tasting Room and Wine Shop, includes displays of grapes, oak and copper used to make the spirit, and also tools used in the production process.

The exhibit will also display the oldest known Courvoisier vintage, dating back to 1789, the year of the French Revolution, for the first time in the UK.

Chris Anderson, Maxxium UK’s marketing controller for luxury brands, said: “We anticipate that the novelty of the 1789 bottle of Courvoisier will create curiosity amongst Harrods consumers and something of a sensation amongst rare cognac collectors worldwide.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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