Drink vodka and fight AIDS
Belvedere Vodka has launched a limited-edition bottle to mark the second year of its partnership with AIDS charity Red.
The translucent metallic bottle has been released in time for World AIDS Day on December 1.
It has an rrp of £34.50 and half the profits go to Red’s global fund to fight HIV and AIDS.
Charles Gibb, president of Belvedere Vodka, said: “Our passion for philanthropy led to the creation of Belvedere Red last year and our commitment to helping Red and the global health community achieve the first AIDS-free generation by 2015 has not wavered since.
“The new bottle design is symbolic of our dedication to Red and a sign to our audience that we, collectively as a global community, can put an end to mother-to-child transmission of this deadly disease but only with their support.”
Contributions from sales of Belvedere Red have so far provided more than 2 million days of medicine that keeps HIV patients healthy and allows them to deliver HIV-free babies.
To mark World AIDs Day on December 1, Belvedere Red will be sampled at the Whole Foods High Street Kensington store, where a 250-litre bottle currently dominates the Christmas window.