Brewer puts entire staff on beer course

26 November, 2012

Innis & Gunn flew workers in from as far afield as Canada and the USA so it could put its entire 35-strong staff through the Beer Academy Foundation Course in Edinburgh.

Chief executive Dougal Sharp: “Success in the highly competitive world beer market is all about differentiating your brands from the competition.

“Beer knowledge is essential if you are going to do this. “Everyone in the company needs to be able to explain what your beers taste like, what raw materials are used, how the beers are brewed and what makes them distinctive.  

“Obviously this comes naturally to our technical experts, but it’s our sales and marketing team that need to be armed with the knowledge to inspire people about our beers.”

All 35 passed the NVQ level one Beer Academy qualification.

“The Beer Academy training has given everyone in the company the confidence to talk beer to customers, colleagues and friends and makes what could be a very arcane subject easy and fun to follow for the non-scientist,” added Sharp.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter