They include two bottles each of Old Speckled Hen, Old Golden Hen, Greene King IPA and Greene King IPA Gold.
Take-home sales director Neil Jardine said the packs sold well during the
summer and is confident that after a winter facelift they will continue to drive growth in the premium bottled ales category.
He said: “It’s not been a great summer for the BWS category but premium bottled ale has done well.
“We have found this year has been quite a turning point from the major grocers’ perspectives. They have supported premium bottled ales in a way they haven’t done in the past.
“We are continuing to develop the Head Brewer’s pack with new graphics – it remains premium but it is now more appropriate to the time of year.
“New consumers will come in and pick this up as an opportunity to try a product. It’s a very convenient pack with wonderful graphics.”