Brintex moots venue change for LIWF 2014

09 November, 2012

The organiser of the London International Wine Fair will not rule out a return to the capital’s Olympia venue.

Brintex said it was committed to London’s Excel – the exhibition’s home until 2001 when it moved from Olympia – for 2013, but would consult with the trade about a possible move back.

The decision to relocate the show to Excel has caused critics to claim visitors, particularly independents and the on-trade, were reluctant to travel to the east London site, resulting in calls by some generics and producers for a more central alternative to be sought.

The venue was one of the themes discussed at a meeting between show manager James Murray and the leading generic bodies last week.

Murray told OLN: “We are committed to Excel for 2013 and we have to listen to the industry and what it wants. Things change year on year.

“We discussed with the generics how we can improve the fair and make it more attractive. We have some ideas and now want to discuss them with the advisory board.”

OLN revealed last month that Brintex was overhauling its steering group to be more representative of the trade.

The board’s first meeting was sheduled to take place this week.

Murray added: “There’s not an overnight fix and we realise there’s a lot we have to do to keep the show fresh, but that’s what we are good at. We do it year after year.”

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