The company is undergoing a broad re-branding and marketing campaign, including a new logo, an 11-part series about the links between wine and music on Classic FM and sponsorship of the England cricket team.
Managing director Glenn Caton said: “We’re really excited about the new website which, along with the app, makes buying wine a more personal, convenient and fun experience.
“By developing our digital offering in this way, not only are we making Laithwaite’s a truly cross-platform retailer, adding a whole new level of convenience for people who want to buy on the go, but we are also able to
extend the sense of personal service which has long been a quality of our in-store and telephone wine advisor services.
“The app has been very positively received – already it has been down- loaded over 6,000 times – and we are confident that our customers will feel equally positive about the new website.”