New Blossom Hill variants launched

02 November, 2012

Blossom Hill has added to new flavour variants to its Classics – a Fresh and Juicy white wine and a Smooth and Spicy red.

They join the brand’s Classic Soft and Fruity Red and Crisp and Fruity whire wines, which are the UK’s bestselling branded wines in the off-trade, according to Nielsen (year to 13/10/12).

Liz Ashdown, marketing manager for Blossom Hill at Percy Fox & Co, said: “Consumer research tells us that wine style is very important when making a selection in-store.

“Having a taste that consumers will enjoy is the number one driver of wine purchase, with two thirds of consumers using wine style as a way of identifying the wines they know they will like.”

The new launches will be supported in-store through extensive POS, which will focus on informing consumers about how wines taste.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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