Hardy's sponsors BBC Good Food Show

29 October, 2012

Hardy’s expects to reach 145,000 drinkers by sponsoring the BBC Good Food Show.

Accolade’s Australian wine brand sponsored the Supertheatre at the Scotland leg of the travelling road show earlier this month.

It will also be headline sponsor at the upcoming Birmingham and London shows.

The events all feature a Hardy’s bar, sampling events and demonstrations on how to match Hardy’s wines with food.

Clare Griffiths, European marketing director for Accolade Wines, said: “The BBC Good Food shows are a natural fit for Hardys which has established a strong association with food and dining occasions through its extensive sponsorship of Come Dine with Me.

“The events attract huge interest from consumers who enjoy quality food and wine so they provide the perfect opportunity to showcase Hardys’ versatility and heritage while recruiting new drinkers.

“Our stand at each event will allow consumers to trial wines such as Nottage Hill and Stamp of Australia, while encouraging consumers to trade-up through the range.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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