Bargain Booze launches seven-figure ad campaign

26 October, 2012

Bargain Booze will spend £1 million on a national television and radio ad campaign in the build-up to Christmas.

It is the off licence group’s largest-ever spend on a campaign, but it is expected to reach more than 20 million people.

The ads will run on the ITV channels, Talksport and regional radio stations.

They will focus on new offers and promotions.

Marketing director Adam Burnett said: “Christmas is a key sales period for every retailer so it is important that we showcase the strength and breadth of our offers in the run up to the festive period.

“The campaign aims to drive footfall, increase volume sales and attract new customers by promoting our competitive deals on food and drink products, plus the convenience of shopping locally.”

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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