Bargain Booze launches seven-figure ad campaign

26 October, 2012

Bargain Booze will spend £1 million on a national television and radio ad campaign in the build-up to Christmas.

It is the off licence group’s largest-ever spend on a campaign, but it is expected to reach more than 20 million people.

The ads will run on the ITV channels, Talksport and regional radio stations.

They will focus on new offers and promotions.

Marketing director Adam Burnett said: “Christmas is a key sales period for every retailer so it is important that we showcase the strength and breadth of our offers in the run up to the festive period.

“The campaign aims to drive footfall, increase volume sales and attract new customers by promoting our competitive deals on food and drink products, plus the convenience of shopping locally.”




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter