Rocos, most famous for playing Kenny Everett’s sidekick in his hit 1980s show, is president of the Tequila Society and is on a mission to introduce consumers to the premium version of the spirit she claims is hangover-free.
Aqua Riva Reposado is made with 100% blue weber agave and took 10 months to develop in Jalisco, Mexico. Priced at £22.99, it is aged in bourbon casks for at least six months to give it a “smooth, complex taste”.
Rocos told OLN the launch was driven by her passion for tequila and a frustration at only being able to find products that were blended with other chemicals.
She said: “Like everyone else, I had the same experience with tequila when you drink an inferior one.
“But then I went to Mexico and tried the 100% agave tequila, which isn’t the same as the blends you get here. I started doing some work with the boutique brands you
couldn’t get outside Mexico and then I decided to do my own.
“Tequila is the only spirit that is proven to induce happiness, all the others induce depression. I get no bigger kick than seeing people have a good time on it and they don’t have a hangover. Mine is 100% agave and I’ve reduced the methanol so it’s minimal.”
She added that the resulting quality meant it would be possible to charge double for a bottle but she wanted to make it accessible for shoppers.
In addition to securing the listings, Rocos said Aqua Riva had been winning fans among fellow celebrities.
“Holly Willoughby is a big fan. We had a long lunch to celebrate Leigh Francis’s [the comedian who plays TV’s Keith Lemon] birthday and she was worried because she had to be up early to present This Morning, but I said, ‘You can drink this’.
“I love to party but I hate the hangover. Richard Branson is a massive fan, too. He’s put it on his airline and also asked for a case to take with him to Necker Island.”