Grant's whisky to sponsor ITV4

17 October, 2012

Grantís whisky is sponsoring ITV4 in a £2 million deal that will see it associated comedies, documentaries and dramas including Minder and The Saint.

The year-long sponsorship package starts on October 22.

It will see the brand feature on 26 hours of programming per week under the ad bumper title ďGrantís Sponsors TV of Character on ITV4Ē.

Oliver Dickson, senior brand manager at Grantís, said: ďThe campaign will have fantastic reach against our core male demographic, with more than 50% of Grantís buyers having watched ITV4. †

ďFurthermore, we know that nearly three million blended whisky consumers have watched the channel over the last year so ITV4 is a great fit for the brand.

ďThe combination of a male, brand savvy audience, who are regular drinkers, along with a rich programming schedule makes it a fantastic platform to continue driving brand growth in 2013.Ē




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Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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