Grey Goose launches seven-figure marketing campaign

15 October, 2012

Grey Goose vodka is launching a £1.5m marketing campaign designed to encourage people to experiment with the brand in the buildup to Christmas.

The campaign, which launches on 29th October and runs until 24th December, aims to reach 25-40 year old drinkers of fine wines, champagne and premium spirits.

Activity includes print, digital and outdoor advertising across London, Manchester and Edinburgh.

High profile outdoor advertising will include the largest ever bottle of GREY GOOSE in the UK displayed on a special banner at Fulham Broadway.

Advertising will hit national newspapers, magazines, Facebook and Twitter.  

It will also bolster its off-trade offering with a gift set for its 70cl Le Fizz  bottle that includes crystal glasses.

The brand has grown 84.8% in the UK off-trade (MAT to 15/9/12) and marketing controller Mark Holdsworth said: “Grey Goose has seen phenomenal growth over the last two years across both the on and off Trade as we have continually increased our overall investment in the brand.

“We are thrilled by our success to date and are confident that this integrated campaign will only help grow the brand further.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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