LIWF 2013 moves to a Monday to attract more independents

30 August, 2012

Organisers have changed the dates of the London International Wine Fair in a bid to attract more independent retailers.

The 2013 show will now take place from Monday, May 20, to Wednesday, May 22.

It is the first time the ExCeL-based show has ever taken in a Monday – it has always run Tuesday to Thursday – and organisers Brintex made the change as they believe it is retailers’ quietest day.

Exhibition director James Murray, who conducted “extensive research” among visitors and exhibitors over the summer, said: “We have had an overwhelmingly positive response that Monday would be preferable to Thursday. 

“As a result of the change, we are expecting to attract a greater number of the on-trade as well as independents who tend to be quieter on Mondays and more able to leave their businesses to spend time at the show.”

This year’s show attracted 13,431 visitors compared to last year’s 13,754.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter