Halewood launches flavoured vodka range

28 August, 2012

Halewood International has launched a range of flavoured vodka to add to its spirits portfolio.

Jellus vodka is available in four flavours – Citrus Lemon, Strawberry Cheesecake, Morrello Cola and Toasted Marshmallow – and the 37.5% abv bottles retail at £9.99.

The vodka has launched exclusively at ASDA but there are plans to distribute it to more major multiples and independents.

It is aimed at men and women aged 21-30, and a marketing campaign has focused on social and digital media.

Spokesperson Sian Dixon said: “The flavoured vodka market has seen a recent surge of new entrants, with consumer interest being driven by several premium vodka brands.

“Halewood International identified a gap in the market to produce flavoured vodka at a more accessible price-point.

“The introduction of flavoured vodka has brought additional customers into the market, and these consumers are now seeking exciting, alternative flavours. Whilst this was initially created specifically for ASDA, we now plan a national rollout programme across the off and on trade.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter