Rekorderlig to launch viral ad campaign

21 August, 2012

Swedish premium cider Rekorderlig will launch its first viral marketing campaign this month in a bid to encourage cider lovers to bring out their “inner Swedishness”.

A character called Olof, who runs a Swedish school, will spearhead the campaign.

He and his fellow teachers will help a group of British students master the Swedish sport of Kubb, the Swedish language and grooming, all with a “dry humorous Swedish undercurrent”.

Senior Brand Manager Nicol Mason said: “We are excited to show consumers and trade alike that Rekorderlig is a pioneering cider brand that stands for being beautifully Swedish, even going so far as to help the UK become beautifully Swedish itself.  

“The films are a perfect opportunity for us to be able to have a bit of fun and show the humorous side to both the brand and Sweden.”

A 60-second teaser film will go live on this month. 

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know