Nobby's Nuts announces partnership with Great British Beer Festival

02 August, 2012

Nobby’s Nuts will hand out 35,000 packets of its sweet chilli nuts to drinkers at the Great British Beer Festival.

The PepsiCo brand announced today that it will be the official bag sponsor at the event, which runs from Tuesday, August 7, to Saturday, August 11

PepsiCo believes the Great British Beer Festival is the perfect brand alignment for Nobby's Nuts as it will drive engagement among its target audience.

The Nobby’s Tangy Sweet Chilli Nuts contain peanuts and cashews. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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