New brand director at Wells and Young's

23 July, 2012

Wells and Young’s has appointed Nestlè brands manager Phil Toms to the new post of director of brands.

Toms has built up the Cheerios, Shreddies and Shredded Wheat brands and has a “keen understanding of consumer needs”, according to the brewer.

He will report to commercial director David Revell, who said: “Phil has a proven track record in developing brand performance at Nestlè Cereals on brands including Cheerios, Shreddies and Shredded Wheat and has a keen understanding of consumer needs.

“This will be invaluable as he shapes our strategy to build on the individual strengths of a diverse portfolio that encompasses established favourites like Wells Bombardier, rising stars such as Estrella Damm right through to the niche beers that include Banana Bread Beer and Young’s Double Chocolate Stout.”

Toms added: “I’m looking forward to bringing my experience to this stimulating market, exploring the taste profiles and features of the beers and bringing these to life through their individual characteristics and innovative collaboration with retailers.”

He will start in November.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter