Shaw will oversee wine ranging, supplier relationships and new product development within Kirstie Papworth’s commercial team.
Papworth, Bibendum’s commercial director, said: “I am delighted that Andrew has decided to join what is already a very strong buying team.
“His record at Waitrose speaks for itself, and it was the combination of Andrew’s commercial experience and passion for wine that meant he was the best candidate for the role.
“I am sure he will make an outstanding contribution to our future success.”
Shaw added: “There are very few companies I would have left Waitrose to join, but Bibendum stood out as the most dynamic wine business currently operating in the UK and I am very excited to be joining the team.”
He will take up his new role in the autumn.