SHS creates drinks umbrella

17 July, 2012

SHS Group has merged its drinks businesses under a single corporate identity.

WKD supplier Beverage Brands will join Caledonian Bottlers, Merrydown cider and soft drinks producer Bottlegreen ‑ in which SHS bought a controlling stake last year – under the name SHS Group Drinks Division.

SHS Group operates 11 companies in food and drink with a combined turnover of over £400 million.

SHS said the drinks division will “work closely” with SHS Sales & Marketing on its sales function.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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