Tesco appoints new wine buying manager

13 July, 2012

Tesco has appointed Alain Guilpain to be its new buying manager for wine, OLN has learned. 

The Frenchman joins from the grocer's Czech operation having been the Prague-based non-food trading director since November last year.

He was senior buying manager for the dairy department from 2004 - 2006, before being promoted to the position of category manager.

Dan Jago, Tesco's category manager for BWS, told OLN that while Guilpain did not have wine experience his previous commercials roles made him the ideal candidate to oversee the category.

Guilpain replaces Claire Lorains, who was handed an internal promotion to head up Tesco's healthcare department following two years at the wine helm. 




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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