Stellenbosch’s Kleine Zalze has traditionally let Hatch Mansfield look after its on-trade portfolio while Steven’s Garnier has taken responsibility for the off-trade with the Zalze and Foot of Africa ranges.
But Kleine Zalze wants to align its UK sales and marketing activities and Hatch Mansfield will now be its sole agency, with immediate effect.
Kleine Zalze’s co-owner and managing director Kobus Basson said: “Stevens Garnier has done an exemplary job for us in the UK off-trade market and to be leaving them has certainly not been an easy decision.
“However, we feel we now need single representation for our business in the UK.
“Our experience of working with Hatch Mansfield in the on-trade, coupled with their reach into independent retailers and multi-channel approach, was a key consideration in making this important strategic move.”
Hatch Mansfield’s managing director Patrick McGrath MW added: “We are delighted to have been chosen as the complete partner of Kleine Zalze in the UK market, making us a destination company for South African wines.”
Stock will be available in the UK for the independent sector from September 1, 2012.