The colourful characters invite consumers to “celebrate the sunset” and are joined by a new friend called Lady Sunshine to promote the coconut rum.
The narrative follows Lady Sunshine as she weaves her way through Caribbean streets, inviting people she encounters to step away from the hustle and bustle of everyday life and join her at a bar on the beach, to celebrate the sunset with a Malibu cocktail.
The ads, which began on July 9 and run until September 9, end with the slogan: “At the end of the day, press play.”
Patrick Venning, marketing director at Malibu’s owner Pernod Ricard UK, says: “This latest creative builds on the success of prior Malibu campaigns.
“Our target consumers have embraced DJ Bernhard and MC Wonderful, and this new campaign gives us the opportunity to introduce a new character, Lady Sunshine, to showcase Malibu’s infectious and playful spirit to thousands of target consumers over the summer – a key trading period for the brand.”
For more information about Malibu, visit www.facebook.com/malibuUK