The previous logo that has been the wine merchant’s hallmark for decades was retired, and the brand’s new identity features a new logo and colour scheme.
Chairman John Coe said: “The fresh and modern look reflects the evolution of Coe Vintners over the last decade and, while we have retained the bridge that has been part of our identity since the 1930s, the clean modern lines and colours demonstrate that we have progressed with the times.
“Today Coe Vintners is one of the major wine and spirits trade wholesalers in the UK with an annual turnover exceeding £60 million, and an unrivalled reputation for its range of products and services.
“I am confident that this bold new image will further enhance our presence in the trade and reinforce our reputation as a modern, well-established, thriving independent family firm.”
The identity designed by LMC, which has designed identity systems for global brands like Legoland, Alton Towers and Currys among many others, will appear on all corporate publications, printed materials and the corporate website.