Diageo releases Chinese spirit in the UK

05 July, 2012

Diageo is launching a Chinese baijiu white spirit in the UK market.

Shui Jing Fang will be distributed through See Woo, a specialist Oriental food wholesaler.

Baijiu is a distilled grain spirit that has huge sales in its domestic market and will initially be targeted at the UK’s Chinese community.

Diageo plans to introduce Shui Jing Fang into other northern European markets later in 2012.

Diageo gained a controlling stake in Quanxing, which is in turn the largest shareholder in producer Sichuan Shuijingfang, in 2011.

Andrew Cowan, country director for Diageo GB, said: “We believe there is a real opportunity. This launch represents a milestone in the journey of Shui Jing Fang to becoming an international brand.”

Tony Tse, managing director of SeeWoo, added: “We believe the baijiu segment has great growth potential with Chinese and British consumers alike and we are proud to be representing the brand as its distributor.”

Shui Jing Fang will have an rrp of £96.19 for a 50cl bottle.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter