Harveys on-pack aims to lift sherry category

04 July, 2012

Harveys Bristol Cream has linked up with Sony to give away digital book readers in the first of two on-pack promotions for the sherry this year.

The promotion will run on 125,000 75cl bottles of the sherry as part of its Harveys Half Hour campaign.

Consumers can win one of 100 Sony Readers in the competition which runs in all off-trade channels for the next three months.

A neck-collar will promote a signature serve of Bristol Cream over ice with a slice of orange.

Jane Wilson, Bristol Cream brand manager at Maxxium UK, said: “We recognise that it is our responsibility as the leader in sherry to drive the category forward, demonstrating it as a versatile and delicious drink to be enjoyed as part of a modern lifestyle.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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