Santa Rita links with Help for Heroes

29 May, 2012

Chilean winery Santa Rita is looking for retail partners for sales of a wine to raise money for the armed forces charity Help for Heroes.

The producer will tailor the varietal range of Heroes Wine (rrp £9.99) to the needs of individual customers.

From each bottle sold, £1 will go to the charity which helps British service personnel wounded in current conflicts.

Santa Rita has a number of links with armed forces causes in different markets, including Cell Phones for Soldiers, which provides free phone calls to US service people serving overseas.

Retailers interested in the Heroes Wine opportunity should contact tlethaby@santarita.cl.†




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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