TV burst for Miller Genuine Draft

29 May, 2012

Miller Genuine Draft lager is being backed by new TV advertising and sponsorship.

The ad continues the brandís Tonight Itís Miller Time campaign and features music by the Canadian hip-hop artist Macklemore and producer Ryan Lewis.

Miller Genuine Draft Ė which Miller Brands claimed is the second largest packaged lager in the Scottish off-trade Ė is sponsoring† MTVís Base, Dance, Hits and Music channels between 9pm and midnight from Thursday to Saturday.




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Rosť tinted glasses

I†was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosť has subtly but steadily become a stalwart of many merchantsí ranges, with Provence firmly at the top and asked for by name.

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