TV burst for Miller Genuine Draft

29 May, 2012

Miller Genuine Draft lager is being backed by new TV advertising and sponsorship.

The ad continues the brandís Tonight Itís Miller Time campaign and features music by the Canadian hip-hop artist Macklemore and producer Ryan Lewis.

Miller Genuine Draft Ė which Miller Brands claimed is the second largest packaged lager in the Scottish off-trade Ė is sponsoring† MTVís Base, Dance, Hits and Music channels between 9pm and midnight from Thursday to Saturday.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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