The brown and green jacket will be available both in the off-trade and the on-trade, but is particularly targeted at retailers.
It can keep bottles cool for about two hours.
The launch is part of an ongoing strategy of working with designers to give Jacquart a distinctive look.
Managing director Laurent Reintreau said: “Every year we come up with something different. It is important for the off-premise business, not only for its appearance but also for its functionality.
“I know that English people love picnics,” he added.