Festival visitors to get a taste of Pilsen

24 May, 2012

Visitors to the Taste of London festival will be able to try an unfiltered and unpasteurised version of Pilsner Urquell, the original golden pilsner-style beer from the Czech Republic.

The beer will be dispensed from a 2,700-litre oak barrel at the event in the capitalís Regentís Park from June 21-24.

The barrel will be opened by master brewer Vaclav Berka at the start of the show and there will be daily tasting sessions of the beer for consumers to find out about the brandís heritage and brewing process.

TV adventurer and travel write Charley Boorman, who visited the brewery in Pilsen recently, will also be in attendance on June 21 to share his experiences of the brewery and the beer.

Lucy Jordan, director of customer marketing at supplier Miller Brands, said: ďPresenting at Taste of London allows us to engage with 50,000 consumers. Our programme of activities will offer foodies and beer lovers a brand experience while driving trial and raising awareness of Pilsner Urquell.Ē




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter