Patriarche overhauls Australian offer

23 May, 2012

Patriarche Wine Agencies has revamped its Australian portfolio, bringing in boutique producers from Western Australia and New South Wales.

Marketing manager Belinda Stone said: “Our Australian producer until about eight months ago wasn’t really keen on dealing with theUK. We thoughtAustraliashould be working for us – there are so many interesting areas – so we thought it was the right time to be looking into those areas that were different.”

The agency has signed up well-known western Australian winemaker Rob Bowen, who set up his own Domaines & Vineyards project in 2009.

He produces five ranges: Robert Bowen and Pemberley are aimed at top-end independents and the on-trade, while Waterfall and Picaroon have the potential for wider distribution. There is also a range from Margaret River called Point Peron.

Patriarche has also teamed up with Peter Logan’s Logan winery in Orange, a small growing region in New South Wales 1,000m above sea level.

The winery also has vineyards in Mudgee, north east ofSydney, which is around 600m above sea level.

It produces three ranges – Apple Tree Flat (rrp £8.99), Weemala (rrp £12.99) and Logan (rrp £15-£16).

The wines are mainly targeted at independents and the on-trade.

Hahn Family Wines’ Cycles Gladiator brand, also handled by Patriarche, has bought its own winery inLodiand the wines are gradually moving to theLodiappellation. The range’s price has risen from £7.99 to £8.99 because of grape shortages as well as the effect of duty and VAT hikes.

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