New look and flavours for Gaymers

21 May, 2012

Gaymers Cider is set to relaunch with a new look and two new fruit flavours – Pear Cider with Raspberry and Pear Cider with Cherry and Apple – in June.

The relaunch will be backed with a marketing campaign including festival sponsorship, digital support, PR and below-the-line activity.

Marketing manager Victoria Walker said: “Following extensive research and trial we are really pleased with the results and are very excited about the rebrand and delicious new flavours. We believe it brings to life the personality of the brand while maintaining Gaymers’ distinct heritage and quality taste.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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