New look and flavours for Gaymers

21 May, 2012

Gaymers Cider is set to relaunch with a new look and two new fruit flavours – Pear Cider with Raspberry and Pear Cider with Cherry and Apple – in June.

The relaunch will be backed with a marketing campaign including festival sponsorship, digital support, PR and below-the-line activity.

Marketing manager Victoria Walker said: “Following extensive research and trial we are really pleased with the results and are very excited about the rebrand and delicious new flavours. We believe it brings to life the personality of the brand while maintaining Gaymers’ distinct heritage and quality taste.”

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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