Football ads for Sierra tequila

17 May, 2012

Sierra tequila is to be advertised on perimeter boards at Roy Hodgson's first match as England manager on May 26.

The brand will appear simultaneously on electronic displays on three sides of the pitch at the Ullevaal Stadium in Oslo during the match between Egnland and Norway.

The game will be shown live on ITV1.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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