Football ads for Sierra tequila

17 May, 2012

Sierra tequila is to be advertised on perimeter boards at Roy Hodgson's first match as England manager on May 26.

The brand will appear simultaneously on electronic displays on three sides of the pitch at the Ullevaal Stadium in Oslo during the match between Egnland and Norway.

The game will be shown live on ITV1.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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