TV and cinema ad for Kopparberg

15 May, 2012

Kopparberg cider launches a new advertising campaign on TV today and in cinemas later in the summer.

The campaign uses the slogan “un-established since 1882” and positions the Swedish brand as a cider to be enjoyed by people who like to do things differently instead of following the crowd.

The ad was shot in Stockholm and juxtapositions Swedish cultural stereotypes with contemporary alternatives.

Kopparberg has also linked up with online music services Last FM and Spotify to create a playlist generating app.

The Kopparberg Festival Player will be accessible through the brand’s UK Facebook page.

Kopparberg will have a presence at 15 music festivals this summer.

Davin Nugent, managing director of supplier COS Brands, said: “It feels very David & Goliath at the moment as we are having a significant impact on the marketplace with a much small budget versus our competitors.

“Kopparberg’s success has not been achieved through large-scale advertising campaigns. We’ve had to work harder, with the aim of generating strong word-of-mouth to make sure the campaign reaches further than the budgets allow.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter