TV and cinema ad for Kopparberg

15 May, 2012

Kopparberg cider launches a new advertising campaign on TV today and in cinemas later in the summer.

The campaign uses the slogan “un-established since 1882” and positions the Swedish brand as a cider to be enjoyed by people who like to do things differently instead of following the crowd.

The ad was shot in Stockholm and juxtapositions Swedish cultural stereotypes with contemporary alternatives.

Kopparberg has also linked up with online music services Last FM and Spotify to create a playlist generating app.

The Kopparberg Festival Player will be accessible through the brand’s UK Facebook page.

Kopparberg will have a presence at 15 music festivals this summer.

Davin Nugent, managing director of supplier COS Brands, said: “It feels very David & Goliath at the moment as we are having a significant impact on the marketplace with a much small budget versus our competitors.

“Kopparberg’s success has not been achieved through large-scale advertising campaigns. We’ve had to work harder, with the aim of generating strong word-of-mouth to make sure the campaign reaches further than the budgets allow.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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