New English sparkler for Tesco

15 May, 2012

Tesco has added an English sparkler to its range ahead of the Diamond Jubilee and the Olympics.

Broadwood’s Folly Brut Sparkling was made using the traditional method at Denbies Wine Estate in Surrey to Tesco’s specifications, and is to be priced at £16.99.

Tesco senior product development manager Laura Jewell MW said: “The launch of Broadwood’s Folly NV has been timed to coincide with the iconic events taking place throughout 2012 – both the Queen’s Diamond Jubilee and the 2012 London Olympics. The wine also launches two weeks prior to English Wine Week, which runs from June 2-10.

“Tesco recently collaborated with Denbies Wine Estate to produce the Finest Denbies Estate English White, with the Tesco wine team even turning up to help pick the grapes, and so working with the team at Denbies again to produce an exclusive English fizz was an obvious partnership.”

Denbies chief winemaker John Worontschak said: “Collaborating with one of the world’s largest retailers to produce a sparkling wine has been a real challenge. Knowing the diversity of Tesco’s customer base, it was essential to produce a wine that would appeal to a broad spectrum of tastes. With Broadwood’s Folly, Laura Jewell and I have created a light and crisp sparkling wine which has a long finish and a creamy texture, and at £16.99, it is great value too.”

The wine is named after Broadwood’s Folly, a circular mock gothic tower, owned by the National Trust. It was built by Thomas Broadwood in 1815, overlooking Juniper Hall near Dorking and has views towards the Denbies vineyards. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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