Free glass promotion on BBFB spirits

14 May, 2012

Bacardi-Brown Forman Brands is running a free branded glass promotion on 500,000 bottles of its spirits brands in grocery accounts and convenience stores.

The promotion is designed to drive sales of brands including Bacardi, Bombay Sapphire, Jack Daniel’s, Oakheart and Southern Comfort during summer events such as the Diamond Jubilee and the Olympics.

Each brand will have its own glass design and consumers will be able to claim two glasses with every bottle purchased by visiting a campaign microsite, drinksmadeeasy.co.uk, after May 21.

The site features a selection of recipes and videos with a mixologist demonstrating drinks that can be made with the spirits.

There will be six-sheet posters close to major supermarkets and convenience stores including the Co-op.

The campaign is also backed by POS.

Off-trade sales director Andrew Jones said: “We hope to inspire consumers to celebrate this summer with easy-to-create drink serves in designer branded glasses.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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