Free glass promotion on BBFB spirits

14 May, 2012

Bacardi-Brown Forman Brands is running a free branded glass promotion on 500,000 bottles of its spirits brands in grocery accounts and convenience stores.

The promotion is designed to drive sales of brands including Bacardi, Bombay Sapphire, Jack Daniel’s, Oakheart and Southern Comfort during summer events such as the Diamond Jubilee and the Olympics.

Each brand will have its own glass design and consumers will be able to claim two glasses with every bottle purchased by visiting a campaign microsite, drinksmadeeasy.co.uk, after May 21.

The site features a selection of recipes and videos with a mixologist demonstrating drinks that can be made with the spirits.

There will be six-sheet posters close to major supermarkets and convenience stores including the Co-op.

The campaign is also backed by POS.

Off-trade sales director Andrew Jones said: “We hope to inspire consumers to celebrate this summer with easy-to-create drink serves in designer branded glasses.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter