The new shop shares space in Unthank Road with the Grapevine, a contemporary art gallery and ceramics studio that has been operating there since 2002.
Adnams’ beers, wines, spirits and kitchenware range will sit alongside handcrafted pottery and one-off paintings in the store.
There are now 12 Cellar & Kitchen stores in the Adnams estate, in East Anglia and London. The chain had had a shop in Norwich’s Chapelfield shopping centre on a temporary basis last year.
Norwich manager Bonnie Arnold said: “We are really pleased to be returning to the Norwich and being able to offer customers an array of excellent products in an enjoyable shopping environment.
“Some customers will remember the Adnams Wine Shop that our fine wine manager Rob Chase ran for many years, others more recently our time in Chapelfield. We feel like we’re coming home and look forward to welcoming back returning customers back and meeting new ones too."
Peter Low, of the Grapevine art gallery, said: “We were delighted when Adnams suggested working together, combining Grapevine with its unique blend of art, crafts and ceramics studio and a new Cellar & Kitchen store. Over the 10 years we have been in Norwich, our business has changed and developed, and we are excited to have this opportunity to go forward with a new version of the Grapevine.”