Scratchcard push for E&J Brandy

02 May, 2012

Galloís E&J Brandy has launched a scratchcard promotion for independent convenience stores.

From this month, specially marked cases of 35cl bottles of E&J Brandy will include scratchcards giving retailers the chance to win instant cash prizes of £10-£5,000.

The promotion is aimed at driving more sales of 35cl bottles in c-stores, and packs also include neck collars to boost shelf stand-out.

The push will be backed with POS in cash and carries and a trade media ad campaign.




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Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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