Scratchcard push for E&J Brandy

02 May, 2012

Gallo’s E&J Brandy has launched a scratchcard promotion for independent convenience stores.

From this month, specially marked cases of 35cl bottles of E&J Brandy will include scratchcards giving retailers the chance to win instant cash prizes of £10-£5,000.

The promotion is aimed at driving more sales of 35cl bottles in c-stores, and packs also include neck collars to boost shelf stand-out.

The push will be backed with POS in cash and carries and a trade media ad campaign.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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