Scratchcard push for E&J Brandy

02 May, 2012

Gallo’s E&J Brandy has launched a scratchcard promotion for independent convenience stores.

From this month, specially marked cases of 35cl bottles of E&J Brandy will include scratchcards giving retailers the chance to win instant cash prizes of £10-£5,000.

The promotion is aimed at driving more sales of 35cl bottles in c-stores, and packs also include neck collars to boost shelf stand-out.

The push will be backed with POS in cash and carries and a trade media ad campaign.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know