Accolade launches pre-mix range

01 May, 2012

Accolade Wines has launched a new range of canned, pre-mixed cocktails based on its Hardys, Banrock Stations, Echo Falls and Stone’s wines.

Hardys Peach Bellini, Hardys Strawberry Bellini, Banrock Infusions Summer Berries and Stone’s Ginger Punch join Echo Falls Spritz Pinot Grigio and Echo Falls Spritz White Zinfandel in the new Sparkling Collection.

The cans have already won listings in Sainsbury’s, Morrisons and One Stop.

European marketing director Clare Griffiths said: “We are passionate about innovation, and with the launch of these new Ready To Serve cans from some of our most recognisable brands, we are spearheading the creation of a new category which will open wine up to new consumers, with new occasions.

“As a company, Accolade Wines is a leader when it comes to consumer insight, which drives our innovation process. Our new RTS cans offer a level of convenience in the wine market that currently hasn’t existed with trusted recognisable brands, and we hope consumers, new and existing, will embrace the range as they have done with our top-selling brands.” 

The off-trade launch will be backed by print ads, social media and in-store displays, while Stone’s will roll out specific ads to back limited edition Union Jack packaging.

The company said it is capitalising on a £59 million off-trade market for pre-mix drinks, which grew by 37% last year.

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