Strongbow earns new ad campaign

26 April, 2012

Heineken has launched a multi-million pound ad campaign for Strongbow, positioning the cider as a reward for “men who get the job done”.

The campaign is to launch on April 30 with a 60-second execution called Push It, which is designed to look like a trailer for a British gangster film, and carries the new strapline: Strongbow. Earn It.

Brand manager Lucy Henderson said: “We have evolved the campaign this year from a Strongbow Hard Earned message to a more universal territory of Earn It. The Push It, execution takes Strongbow into a younger, more aspirational territory, while still ensuring that the brand stays true to its humorous personality.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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