Strongbow earns new ad campaign

26 April, 2012

Heineken has launched a multi-million pound ad campaign for Strongbow, positioning the cider as a reward for “men who get the job done”.

The campaign is to launch on April 30 with a 60-second execution called Push It, which is designed to look like a trailer for a British gangster film, and carries the new strapline: Strongbow. Earn It.

Brand manager Lucy Henderson said: “We have evolved the campaign this year from a Strongbow Hard Earned message to a more universal territory of Earn It. The Push It, execution takes Strongbow into a younger, more aspirational territory, while still ensuring that the brand stays true to its humorous personality.”




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

It’s all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter