The packs feature Darren Bent, Leighton Baines, Ashley Young and Joe Hart and will be available nationally.
Some pack variants will have a free England flag and a voucher for 10%-off merchandise at Sports Direct.
David Scott, director of marketing for Carlsberg UK, said: “Major football tournaments provide a huge sales spike so retailers must make sure they make a feature of the packs.
“Up to 70% of beer is purchased in the run-up to major tournaments so retailers must start merchandising now.”
As official beer of the England team, Carlsberg is the only beer with the right to Euro 2012 and England team branding.