Slurp launches corporate gift division

24 April, 2012

Online retailer Slurp has launched a microsite in a bid to build sales of corporate gifts of wine.

The web page will be backed by search engine optimisation, emails and press activity to target 36,000 purchasing managers in British companies.

A new department has been created at its London headquarters to handle corporate sales of wine gifts and wine-based loyalty schemes.

The move follows the success of a loyalty programme Slurp ran for a major retailer before Christmas in which customers were sent a free bottle of Prosecco in return for a certain spend.

Emily Acha Derrington, Slurp’s head of UK retail services, said the company wanted to make wine gifts and loyalty schemes more than just a once a year opportunity.

“We really need to get out there and bang the drum on this,” she said. “We need much more awareness of what the options are for companies. Our campaign aims to address this.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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