The campaign, in partnership with environmental charity Surfers Against Sewage, is to launch in Bournemouth on April 14 and aims to build on last year’s project, which saw more than 1,100 volunteers clear 2.5 tonnes of litter from British beaches.
Fogle, who rowed the Atlantic in 49 days and crossed the Antarctic in a foot race to the South Pole, will take part in several beach cleans.
He said: “I’m a huge lover of Britain’s coastline so when I was asked to be the ambassador for the Barefoot Wine Beach Rescue Project I jumped at the chance.
“We have such beautiful beaches here in the UK and during this campaign with Barefoot Wine and Surfers Against Sewage, we’ll be encouraging as many people as possible to attend one of our events and help keep their local beach ‘barefoot friendly’.”
The 2012 Barefoot Wine Beach Rescue Project will visit 14 beaches around the country between April and August. Barefoot Wine is calling on locals at these 14 different locations to donate a few hours of their time to help make the beaches clean, safe and enjoyable. Each volunteer will be given a Barefoot Wine and Surfers Against Sewage organic cotton T-shirt and the opportunity to enjoy a wine from the range.
Barefoot Wine marketing manager Yona Ellis said: “Barefoot Wine is very proud to be working with Surfers Against Sewage for the fifth year in a row to help keep Britain’s beaches ‘barefoot friendly’.
“Ben Fogle will be a great inspiration to people in 2012, which is set to be our biggest and most exciting year so far. The Barefoot philosophy is all about giving back to local communities and helping to make the environment around them a better place to live in. The Barefoot Wine Beach Rescue Project is the perfect vehicle to help us achieve that.”
Find out more at beachrescue2012UK.com