Tesco relaunches online subscription service

04 April, 2012

Tesco has relaunched its wine case subscription service Tesco Wine Select with six more pre-mixed cases and new deals for subscribers.

The relaunch is to tie in with the launch of Tesco’s online wine community, last month.

First-time subscribers get 40% off the recommended retail price of their first case and 30% off thereafter. Customers also get the opportunity to earn 1,500 Clubcard points by signing up to the online service, with 750 points for their first case and then 250 points each for the next three cases bought in their first year.

The new cases include New World Reds, Refreshing Rosés and Fruity Whites.

Tesco wine by the case buyer Nick Juby said: “By updating our Tesco Wine Select subscription service, we aim to encourage more customers to experiment with the great range of Tesco wines that are available.  

“Pre-mixed cases are often a popular option for customers who find selecting 12 bottles of wine themselves a daunting experience. The added bonus of Clubcard points and free delivery should also be an attractive and very convenient option for many customers.”




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COMMENT

Oddbins – odd or just very clever?

As the Oddbins empire crumbled in 2011, a producer found itself on the receiving end of a rather nasty call from the retailer, demanding more wine when it still hadn’t paid for the last lot. It was a particularly unpleasant example of supplier relations going bad.

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