Tesco relaunches online subscription service

04 April, 2012

Tesco has relaunched its wine case subscription service Tesco Wine Select with six more pre-mixed cases and new deals for subscribers.

The relaunch is to tie in with the launch of Tesco’s online wine community, last month.

First-time subscribers get 40% off the recommended retail price of their first case and 30% off thereafter. Customers also get the opportunity to earn 1,500 Clubcard points by signing up to the online service, with 750 points for their first case and then 250 points each for the next three cases bought in their first year.

The new cases include New World Reds, Refreshing Rosés and Fruity Whites.

Tesco wine by the case buyer Nick Juby said: “By updating our Tesco Wine Select subscription service, we aim to encourage more customers to experiment with the great range of Tesco wines that are available.  

“Pre-mixed cases are often a popular option for customers who find selecting 12 bottles of wine themselves a daunting experience. The added bonus of Clubcard points and free delivery should also be an attractive and very convenient option for many customers.”




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COMMENT

Mass entertainment

Do anything too regularly and it soon becomes a chore. Stop sniggering at the back. It’s as true for wine tasting as it is for data entry. I know, poor us. Try telling anyone with a normal job how unlucky we are and I doubt you’ll get much sympathy, but the fact remains that there are thousands of different wines and most of them taste pretty average.

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