Stream films with Stella Artois

03 April, 2012

Stella Artois has teamed up with online film platform MUBI to give consumers the chance to stream a film online instantly in an on-pack promotion.

Promotional packs of Stella Artois and Stella Artois 4% will carry codes which can be entered on the website stellaartois.com/cinemaclubuk. Doing that will give consumers access to 50 films available to stream, including Good Will Hunting, Enron, Confessions of a Dangerous Mind and Hidden.

Marketing director James Watson said: “We know Stella Artois consumers are passionate about great film, so we’re very pleased to once again bring them an exclusive film offer we know they’ll love.  

“Last year’s on-pack DVD offer was one of our most successful promotions ever with an incredible 10% redemption rate, and we’re continuing to evolve with this year’s offer, which makes use of MUBI’s innovative online streaming platform and cinema community.” 

The promotion will be backed in shops with six-sheets, pallet wraps and promotional displays. There will also be support in online retailers, and above-the-line activity including targeted text messages, website banner advertising and Facebook.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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