Promotional packs of Stella Artois and Stella Artois 4% will carry codes which can be entered on the website stellaartois.com/cinemaclubuk. Doing that will give consumers access to 50 films available to stream, including Good Will Hunting, Enron, Confessions of a Dangerous Mind and Hidden.
Marketing director James Watson said: “We know Stella Artois consumers are passionate about great film, so we’re very pleased to once again bring them an exclusive film offer we know they’ll love.
“Last year’s on-pack DVD offer was one of our most successful promotions ever with an incredible 10% redemption rate, and we’re continuing to evolve with this year’s offer, which makes use of MUBI’s innovative online streaming platform and cinema community.”
The promotion will be backed in shops with six-sheets, pallet wraps and promotional displays. There will also be support in online retailers, and above-the-line activity including targeted text messages, website banner advertising and Facebook.