Sunshine sales boost for Oddbins

30 March, 2012

Oddbins has seen a surge in sparkling wine sales thanks to the unseasonal sunshine.

The retailer said Prosecco sales have grown 28% over the past 10 days, cava sales have leapt 20% and Champagne sales have increased 8%.

Meanwhile cider sales have jumped by 48%.

Head of buying Emma Nichols said: “With this unexpected ray of sunshine, a lot of people are using the opportunity to have picnics and barbecues, with sparkling wines being their preferred drink.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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