The ad, called Bike, will run on a number of TV channels as well as featuring on the RTD’s Facebook page from early April.
It is set in a gym and shows a group of friends on exercise bikes, ogling a girls’ aerobics class.
The ad is part of a high-profile advertising and marketing campaign which expects to reach nearly 90% of WKD’s target audience and be viewed by nearly 12 million 18 to 34-year-olds.
Debs Carter, marketing director at brand owner Beverage Brands, says: “The latest ad will engage with viewers through the popular off-beat style of humour that has come to epitomise the brand. The new ad is set to achieve high levels of cut-through and will ensure that WKD is top of mind for consumers this summer.
“Since we launched the highly successful Have You Got a WKD Side campaign in 2001, WKD has built up an enviable track record of delivering memorable ads that resonate with viewers, and Bike promises to be another gem which provides a humorous insight into the world of WKD consumers.”