Ad puts 'new spin' on WKD

27 March, 2012

WKD is launching a new TV ad which it says puts “a new spin” on its long-running Have You Got a WKD Side campaign.

The ad, called Bike, will run on a number of TV channels as well as featuring on the RTD’s Facebook page from early April.

It is set in a gym and shows a group of friends on exercise bikes, ogling a girls’ aerobics class.

The ad is part of a high-profile advertising and marketing campaign which expects to reach nearly 90% of WKD’s target audience and be viewed by nearly 12 million 18 to 34-year-olds.

Debs Carter, marketing director at brand owner Beverage Brands, says: “The latest ad will engage with viewers through the popular off-beat style of humour that has come to epitomise the brand. The new ad is set to achieve high levels of cut-through and will ensure that WKD is top of mind for consumers this summer.

“Since we launched the highly successful Have You Got a WKD Side campaign in 2001, WKD has built up an enviable track record of delivering memorable ads that resonate with viewers, and Bike promises to be another gem which provides a humorous insight into the world of WKD consumers.”

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