British pack for Stone's ginger wine

27 March, 2012

Accolade Wines has launched a limited edition pack for Stone’s ginger wine.

The “Fabulously British” pack will be available from April to August and aims to highlight the brand’s British heritage.

It features a Union Jack on the label, which Accolade hopes will make the wine stand out more on shelves.

It also includes a recipe for the Stone’s Ginger Lemonade Cup, which blends the wine with lemonade, ice, slices of cucumber, ripe fruit and mint.

European marketing director Clare Griffiths said: “As the UK’s number one, Stone’s performs exceptionally well throughout winter and the Christmas season.

“Building on this success, there is a fantastic opportunity to drive the brand forward and boost awareness throughout the summer season. 2012 is a big year for British consumers, with much to celebrate, and as a brand with 250 years of British heritage, Stone’s is the perfect accompaniment to these celebrations.”

The limited edition 70cl bottle has an rrp of £5.49.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter