Thirty-second and 20-second ads carrying the “people who care about cider” strapline will run on channels including ITV1, Channel 4, Channel 5, Sky, Sky Sports, Sky Comedy, More 4, Dave, ITV2 and ITV4 from April to August.
High-profile spots include the FA Cup Final and the European Cup Final.
Managing director Martin Thatcher said: “This summer’s campaign continues the successful year we had with Gold in 2011.
“Gold is doing fantastically well at the moment with both male and female drinkers. I believe the growth of Gold is reward for the sound values we have at Thatchers. We care deeply about the quality of our product, the heritage of the company and the stewardship of our orchards – these are all factors that strike a chord with consumers.”