Rosé still in the pink

23 March, 2012

The rosé boom may have been and gone but the UK trade is confident it will still grow, an OLN poll has revealed.

Rosé sales by volume dropped 2.1% while value sales crept up 3% in the year to March 3, according to Nielsen.

But 58% of those polled in OLN’s survey, which included retailers and suppliers, said their pink sales were still in growth. A further 29% said sales were holding steady while just 13% said theirs were shrinking.

“Rosé is no longer just for summer,” one respondent commented.

Supermarkets offer the biggest opportunity for pink sales, with 48% saying that is where growth in the rosé category will come from. Twenty-two per cent tipped the on-trade as key to rosé growth, while 13% pointed to independents and specialist chains.

Thirty-nine per cent said there would be growth in all areas.

One respondent said: “It is up to the producers to sell to all these categories. There is no reason one of these categories shouldn’t relay the demand of the consumer.”

Another added: “I believe the independents will strive to increase the category, provided there is adequate choice in rosé wines for us.”

The US and France jointly topped the chart of countries tipped for future success in the pink category, each gaining support from 46% of respondents.

They were followed by Spain (42%), Italy (29%) and Chile and New Zealand (both 21%).

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