Sidekick turns sour

14 March, 2012

Halewood International has launched a sub-brand into its Sidekick range – Sidekick Sours.

The new range comes in three flavours – Apple, Redberry and Blueberry – and retains the brand’s original flavours, but adding a tangy sour taste.

Sidekick comes in 50cl bottles with 14.5% abv, and is recommended as part of a long drink or cocktail or as a shot.

Brand manager Lorna Tweed said: “Sidekick has been performing well and in response to consumer demand we have now extended the range to include sour flavours. We have high hopes for this brand extension both in the on and off-trade.”

The rest of the Sidekick range consists of five cream-based and five fruit-based products, retailing at £5.99.

It is available in Tesco, Asda, Bargain Booze, Nisa, Booker and cash and carries. 

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know